THE PREMIER KOREAN
FOOD PRODUCT TRADE SHOW
INDUSTRY
NETWORKING
BUSINESS
CONSULTATIONS
CONTRACT
DEVELOPMENT
With over 41+ Korean Food Product exporters boasting hundreds of unique Korean food and drink items, the 2023 New York K-Food Fair is the largest Korean Food Product event in the Americas. The mission of the event is to cultivate business relationships between Korean exporters and American buyers through exhibitions, networking events, business consultations, and more. Over the course of three days, through a grand reception, pre-arranged meetings, and item showcasing, the ultimate goal of the KFF is to begin contract development and launch thriving partnerships.
AN INTIMATE BUYING EXPERIENCE
Buyers will be privy to pre-scheduled 1-on-1 meetings based on mutually shared interests and strategic market opportunities. Additionally, we will arrange online introductory meetings prior to the event so buyers and exhibitors will enter the event with pre-established connections and familiarities. The design of our event is to increase efficiency and ease for our buyers as they meet with exhibitors and experience trending Korean food products.
Our invitation is open to any interested buyers based in North and South America. Travel and rooms will be provided for qualified buyers.
WHY K-FOOD FAIR 2023?
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Find your next best-selling item amongst high-demand K-Food products
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Grow your business by taking advantage of rising demand for trendy Korean food items
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Build connections with K-Food manufacturers, suppliers, and exporters
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Business consulting, resource sharing, contract and partnership development
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Virtual meetings, tours, and immersive experiences available when scheduled prior to the event
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K-Food exhibition: experience K-Food yourself to understand its growing popularity
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Continued support from the aT Center after the fair to ensure partnerships flourish
EXHIBITORS & PRODUCTS
41 of Korea’s leading food, drink, and snack product companies pre-registered and underwent rigorous evaluation and competition to attend KFF 2023. With a premium selection of products, these companies are well-equipped to see the commercial success of their goods in a variety of markets.
If there is a particular company or product you are interested in as a buyer, you can schedule a 1-on-1 meeting with them in advance of the Fair itself.
Details on our Exhibitors and featured products will follow shortly.
PRODUCT SAMPLING & EXHIBITION HALL
Experience all of Korea’s most popular food and drink products! All feature exhibitor items will be organized and presented in the five following categories:
TRENDING NOW
This exhibition will feature items that are still difficult to find on the shelves of grocery stores in the Americas, but are currently wildly popular in Korea. With a particular focus on snackfoods, this exhibition will feature snacks like honey almonds, sweet rice crackers, fried squid, and chocolate covered waffles. With rising interest in unique and delicious snacks, especially through social media, these unique Korean snackfoods will quickly become household favorites.
WELLNESS & BEYOND
Korean culture is notorious for its focus on health, wellness, and the way food impacts these. This exhibition will feature everything from probiotic supplements and hydrating aloe supplements, to ginseng and immunity-boosting drinks. As demand for wellness-oriented products increases in American markets, Korean food items will rise to meet that demand.
EVERY DAY K-FOOD
This exhibition will transport buyers right into Korean homes with Korean food items that are used nearly every day in Korean home-cooking. In particular, this exhibition will focus on trending Korean instant noodles, different kinds of kimchi, and delicious seafood dishes. Making these items accessible will allow buyers to tap into the rising demand for diversified ingredients in home-cooking.
MODERN TRADITION
Over the course of the COVID-19 pandemic, a number of traditional Korean foods and ingredients went viral as home chefs became increasingly curious about how to expand their pantries and incorporate new, delicious flavors into their cooking. Now that a wider audience has become aware of ingredients like gochujang (red pepper paste) and doenjang (soy bean paste), it is only a question of making these products accessible to consumers as they naturally become pantry staples for a broader consumer base.
SIP STATION
From viral Korean convenience store videos to K-Dramas, Korean drinks have been at the forefront of global consumption of Korean culture. The ubiquity of Korean drinks has grown rapidly through social media campaigns not only featuring Korean drinks, but also incorporating them into cocktails, mocktails, and other dishes. Our selection will feature teas, fruit drinks, Korean liquor, and more!
A DIGITAL UPGRADE
Experience all of Korea’s most popular food and drink products! All feature exhibitor items will be organized and presented in the five following categories:
Download our Event App to see your personalized schedule, regular agenda updates through push notifications, access to digital exhibitor spaces, easy communication and lead-development, and more.
EVENT
APP
Utilizing viral design platform Roblox, we have created our very own digital K-Food space. With traffic from anywhere in the world, this virtual world showcases our exhibitors and their unique products and creates a completely immersive experience.
VIRTUAL
K-FOOD FAIR
For those unable to attend the conference in-person, we will be hosting a virtual conference space through Gathertown to ensure maximum flexibility in business negotiations and exploration. We will be hosting 1-on-1 meetings, networking events, and more virtually in addition to our physical conference.
VIRTUAL CONFERENCE SPACE
SCHEDULE
August 29 15:00
Hotel check in
August 29 18:00 - 21:00
Reception Dinner
August 30 10:00 - 18:00
B2B meetings
(8 meetings, 30 min sessions, 10 min break)
